Located in the southwest part of Ehime Prefecture, Yawatahama City is a small port town facing the Seto Inland Sea. With a population of about 30,000, it is a quiet town with historical tourist spots and the warm hospitality of the locals, making it an excellent place to spend leisurely time.
The main access to Yawatahama City is by bus from Iyo-Nishijima Station, which takes about 1.5 hours. Alternatively, using the expressway, it is only about a 2-hour drive from Matsuyama IC, so it is not far from the Chugoku-Shikoku region. The nearest airport is Matsuyama Airport, and getting to Yawatahama by rental car or other means of transportation is easy.
The center of Yawatahama City is filled with old townscapes that have retained their Edo period charm. In particular, the main street, known as the "Fish Town," is lined with many fish markets and dining establishments, bustling with energy. The "Okunchi Jizo" along the roadside is a symbol of the town, providing a view of a Showa-era retro atmosphere.
There are numerous shrines and temples in Yawatahama City, with scattered historical sites that allow you to feel the history. Among them, the Otemachi Ruins, designated as a city historic site, are the remains of a Jomon period settlement, offering a glimpse into the lifestyle of that era. Additionally, the prestigious temple known as Masaki-ji, referred to as the "Sodium Temple of Japan," is a rare temple with origins related to salt, and it features many attractions within its precincts.
One of the appeals of Yawatahama is the magnificent views of the Seto Inland Sea. The Tadotsu-Seto Ohashi Bridge, the starting point of the Shimanami Kaido cycling route that traverses the length of the Japanese archipelago, offers a breathtaking view of the sunset over the Pacific Ocean. Looking out from the bridge, you can forget the hustle and bustle of daily life and experience leisurely time as you gaze at the shadows of the islands and the deep blue sea.
Yawatahama is also a region blessed with various seafood. Local cuisine made from exceptionally fresh seafood is a specialty among specialties. Being situated at the boundary between the Pacific Ocean and the Seto Inland Sea, one of its attractions is the ability to savor flavors from both seas. Visiting small local taverns recommended by the locals to enjoy sashimi and fish dishes will allow you to savor the flavors of Yawatahama.
There are various lodging facilities in Yawatahama City, but recommended are the ryokan and minshuku that offer a panoramic view of the Seto Inland Sea. Similar to coastal hot spring areas along the Sea of Japan, bathing while gazing at the expansive sea in front of you is a moment of bliss.