Sushi restaurant • Japan, 〒950-3128 Niigata, Kita Ward, Matsuhama Higashimachi, 1-chōme−2−４０ 寿司割烹いとう
Ito Sushi Restaurant quietly resides in the back alleys of Niigata. This small hideaway is known only to the locals as a truly remarkable establishment. Once you taste the exquisite sushi crafted by the owner's exceptional skills and unwavering passion, you too will surely be captivated.
Located about a 15-minute drive from Niigata Station, this restaurant is nestled in a corner of the Matsuhama shopping street. Although slightly off the beaten path from popular tourist spots, it is definitely worth a visit in between your travels. There is a parking lot just opposite the store, making it convenient to visit by rental car.
Upon stepping inside, you'll find a small space with about 8 seats across the counter. However, the flavors of the sushi served here are second to none. The sushi crafted by the owner using fresh seafood and skilled techniques is simple yet full of depth in flavor. Notably, the daily special sushi recommended with confidence by the owner is a highlight. Surprising flavors are often hidden within seemingly modest ingredients.
Savoring the sushi is a given, and engaging in conversation with the owner is also a delight. The passion for sushi-making and the sophisticated sense of humor that will make you smile are unique pleasures of this restaurant. Even the reserved individuals will soon warm up to the owner's character.
For those who seek to immerse themselves in the local experience away from the tourist spots, Ito Sushi Restaurant comes highly recommended. During your journey exploring renowned sushi restaurants, why not make a stop here?