Hidden Gem in Shikoku

In the Chugoku region of Japan, many hidden gems with a long history and rich natural surroundings can be found. Among them, 'Matsumoto-ya' in Shikoku Chuo City, Ehime Prefecture, is a hidden gem loved by the locals for its dignified space as an established store and its affectionate dishes.

Traditional Techniques and Heartfelt Taste

Established over 150 years ago, the long-established 'Matsumoto-ya' insists on passing down precise techniques and carefully cooking fresh ingredients from generation to generation. The attitude of the owner personally visiting the market and carefully selecting seasonal ingredients is reflected in the taste of the dishes.

Hospitality Woven with a Japanese Heart

The calm atmosphere inside the shop, which has been renovated from an old folk house, allows you to experience a time as if it has stopped, woven with the warmth of wood and the elegance of butterfly decorations. The owner's attentive service and meticulous hospitality reflect the spirit of 'okuribiki' that has been passed down in Japan since ancient times.

Taste Loved by Locals

At 'Matsumoto-ya', there is always a line of local regulars, showing its popularity. The colorful kaiseki dishes that make the most of seasonal ingredients are a source of pride for the locals. You can feel the craftsmanship and sincerity in every dish served.

Surrounded by the mountains of Shikoku, 'Matsumoto-ya' continues to be loved for a long time. Travelers who come here are sure to encounter outstanding flavors and heartfelt hospitality that will leave a lasting impression.