A Hidden Gem of Nara: Searching for the Supreme Taste of Yamato Haibara Beef

Ushigen Main Store: The Wagyu Sanctuary Proudly Presented by Nara

‘Ushigen Main Store’ located in Uda City, Nara Prefecture, is a legendary spot secretly passed among Wagyu lovers. Known as the 'phantom Wagyu,' the Yamato Haibara beef served here boasts an unmatched exquisite taste.

The Blissful Taste That Expands in Your Mouth

The hallmark of Yamato Haibara beef is its incredible softness and rich umami flavor. The meat is so mature that it doesn’t bleed when cut, and there is absolutely no odor. The moment you taste it, the melt-in-your-mouth sweetness of the fat and the robust umami of the red meat create a perfect harmony.

Diverse Menu Showcasing Masterful Techniques

At Ushigen Main Store, you can enjoy Yamato Haibara beef prepared in various methods, such as steak and shabu-shabu. The tongue sashimi enjoyed with rock salt is a masterpiece. The masterful techniques draw out the fullest flavor of the ingredients.

Astonishing Vegetable Deliciousness

Interestingly, the hidden charm of Ushigen Main Store lies also in its vegetables. The depth of flavor of locally-sourced fresh vegetables makes them desirable to