Inviting You to Explore Shinanonichi's Hidden Tea Culture

A Green Story That Starts with a Delicious Cup

Away from the hustle and bustle of the city, nestled in a corner of Shinanonichi is the Shinanonichi Tea Industry Promotion Center. Stepping into this quiet space, you'll be greeted by a scene of lush green tea fields, as if time has come to a standstill. This is a charming place representing Mie Prefecture as a tea-producing area, where you can touch the essence of Japanese tea culture.

From Tea Picking to Brewing, an Exquisite Experience

The Shinanonichi Tea Industry Promotion Center offers various tea-related experiential programs. Visit the tea gardens and hand-pick the first-picked new buds. Additionally, you can witness tea ceremony demonstrations up close and participate in tasting sessions to experience the flavor variations resulting from different tea varieties and brewing methods. While savoring the aroma and taste of tea, you can indulge in the luxurious time of enjoying the essence of tea.

Encountering Traditional Techniques and Flavors

Shinanonichi has long been known as a tea-producing area, and the techniques of tea masters have been passed down for centuries. In the center's tea room, you can savor the tea while experiencing Japan's traditional culture. Delicate etiquette, elegant aroma, and rich flavor. Through the ritual of ichi-go ichi-e, you will encounter the charm of tea that resonates with the hearts of the Japanese people.

Access Information

It is recommended to access Shinanonichi Tea Industry Promotion Center by car. It is located near the Meihan National Highway and Shin-Meishin Expressway, with spacious parking lots in the vicinity. If you are using public transportation, it is convenient to transfer to a bus from Kintetsu Shinanonichi Station.

A Tranquil Space Amidst the Green Gardens

Shinanonichi Tea Industry Promotion Center is attractive for its tranquil environment surrounded by lush tea fields. Inside the building, there is also a Japanese garden, providing a perfect space to take a break while basking in the dappled sunlight. Take a moment to breathe and immerse yourself in Shinanonichi's tea culture.